Every step we take towards innovation is a step towards a sustainable future.

Vincent van Laar
Chief Commercial Officer
About Vincent
Vincent van Laar is an entrepreneurial business developer with a strong passion for turning innovation into sustainable, scalable growth. With over two decades of experience across corporates and start-ups, he brings a rare combination of strategic vision, commercial instinct, and hands-on leadership.
Throughout his career, Vincent has consistently focused on building meaningful partnerships and translating new ideas into real-world impact. He has held senior roles in marketing, sales, and innovation, operating at the intersection of technology, business, and people. As Innovation Director at Essent, and later as an independent consultant, he played a key role in initiating and scaling new business initiatives within complex organizations as well as fast-moving start-ups.
Vincent holds an Executive MBA from Bradford University / TIAS and combines his academic background with deep practical experience.

A leader in business development with two decades of experience, Vincent is instrumental in driving our market expansion.
Our team
Driven by expertise and a vision for change
Join Us on Our Mission
Together with our dedicated team and partners, Holland Sensor is set on a path to redefine water quality monitoring. We invite you to learn more about our technology, impact, and the possibilities for future collaboration.
Contact us to explore how you can be part of this exciting journey towards a sustainable future.



